Principles of Marketing. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Studies consumers, markets, and environments from the perspective of the marketing manager. Covers the fundamentals of customer behavior, market research, marketing strategy, product management, pricing, professional selling, distribution, and promotion. Includes case analysis, lectures, class discussions, videos, oral presentations, written assignments, guest speakers, and a marketing plan project. Lab access fee of $13 applies.