Relationship Marketing. ((3 Credits))

Catalog description

Prerequisite(s): MGMT 3730 and University Advanced Standing For students interested in understanding relationship marketing as it applies to the direct selling industry. Focuses on the relationship between companies and their independent sales forces. Covers business ethics, compensation, structures, company conventions, distributor services, and online community building. Uses lectures, discussions, guest speakers, analyses in the field, and presentation of analysis in both oral and written format.