Digital Marketing Technologies. ((3 Credits))

Catalog description

Introduces strategies, technologies, and best practices for analyzing an online business in the following areas: branding, style guides, buyer personas, leveraging content, content trends, buyer's journey, search engine optimization, key performance indicators, improving the User experience, paid and organic ads, A/B testing, artificial intelligence, public relations, outreach, and working with clients for an online business. Requires the implementation of an online small business individually or with a group. Lab access fee of $45 for computers applies.