Communication Campaigns. ((3 Credits))

Catalog description

Prerequisite(s): Admission into any UVU graduate program. Offers practical background in behavioral theories including the Health Belief Model, Theory of Planned Behavior, Transtheoretical Model, Social Cognitive Theory, and the Socioecologic Model. Surveys existing research related to effective communication messaging strategies pertaining to public services. Introduces students to theoretically-driven survey creation and research methodology. Examines target audiences and segmenting. Critiques existing communication campaigns and explores ethical issues. Prepares students to create theoretically driven public communication campaigns.