Media Analytics. ((3 Credits))

Catalog description

Prerequisite(s): Portfolio Review Acceptance and University Advanced Standing Provides students access to all the leading and most effective traffic techniques, ranging from organic search traffic and all aspects of SEO, through paid traffic of all kinds, and on to free, direct traffic methods. Covers all the concepts, techniques, and tools for web and mobile traffic analysis. Offers students the opportunity to practice generating traffic to a real web page and practice using analytical tools to evaluate their results. Lab access fee of $45 for computers applies.