Wolverine Student Public Relations and Strategic Communication Firm. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Provides industry experience in a public relations firm setting working in corporate and nonprofit sectors. Applies writing, media relations, event planning, branding, copy editing, content creation, and social media management for real-world organizations consistent with accepted public relations practices. Teaches market and consumer research and provides regular contact with clients. Prepares students to create and implement public relations campaigns, including evaluations for client work. Software fee of $45 applies.