Fashion Public Relations and Strategic Communication. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Provides students with an understanding of professional public relations practices for the fashion industry. Explores strategies for creating and executing publicity campaigns for unique areas of fashion print design, haute couture, shows, labels and designers, merchandising, influencers, and the role of social media in fashion. Includes the application of a two-way symmetrical model approach as part of Grunig and Hunt’s four models of public relations theory. Includes lecture, reading assignments, guest speakers in the fashion industry and possible field trips to course events.