Public Relations and Strategic Communication Writing. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Develops skills in persuasive writing for institutional or individual clients. Provides a hands-on experience in applying public relations and strategic communication writing tools for corporate, non-profit, government, and/or integrated communication organizations. Covers writing for the media, designing and writing corporate literature, and working with the public on behalf of a business, organization, and/or individual as it relates to public relations and strategic communication. Lab access fee of $20 applies. Software fee of $10 applies.