Social Media Content Creation Strategy. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Develops critical thinking skills used for social media content creation, strategy, and management. Focuses both on the theoretical and practical foundation of persuasive/informative social media communication and campaigns. Covers a mix of apps, tools and techniques used by professionals to organically use social media to build a brand’s community and reputation. Uses a communication/public relations lens. Software fee of $10 applies.