Branding II. ((3 Credits))

Catalog description

Prerequisite(s): ART 2400 , ART 2430 , University Advanced Standing; formal acceptance to Bachelor of Fine Arts (BFA) Program by portfolio review, or department approval. Teaches concept and theory behind brand identity and package design. Covers how to conduct research to ensure designs are conceptually appropriate and targeted. Includes creation of collateral that supports campaign criteria. Lab access fee of $35 for computers applies.