MKT 467(BUS) Customer Analytics

University of Rhode Island · UGRD

Catalog

(3 crs.) Frameworks and quantitative approaches for implementing strategic customer relationship management, customer-based marketing metrics, essential database marketing tools, supplier/customer selection and targeting. (Lec. 3/Online) Pre: MKT 265 (BUS 365) or 265H (365H), junior standing, or permission of instructor.

Recent sections

Fall 2026 · 3 sections

Sep 9 – Dec 14

Section	Days & time	Location	Instructor
0001-LECClass #5076	Time not published	Online Asynchronous	Stephen Atlas
0002-LECClass #5077	Time not published