MKT 465(BUS) Marketing Communications

University of Rhode Island · UGRD

Catalog

(3 crs.) The "communications mix" is explored in terms of a total promotional program. Characteristics of advertising media, sales promotion, public relations, and publicity are surveyed. (Lec. 3) Pre: MKT 265 (BUS 365) or 265H (365H), junior standing, or permission of instructor. Not for MBA graduate credit.

Recent sections

Fall 2026 · 2 sections

Sep 9 – Dec 14

Section	Days & time	Location	Instructor
0001-LECClass #5075	Mo We Fr · 1:00 – 1:50 PM	Woodward Hall 318	Jessica McCarthy
0002-LECClass #6117