BUS 570Sports Marketing

University of Rhode Island · GRAD

Catalog

(3 crs.) Examines strategic marketing principles as applied within the sports industry, spanning sport properties, teams, athletes, sponsors, and fans. Emphasizes digital platforms, analytics, brand management, sponsorships, consumer behavior, and strategic planning. (Online/Lec. 3)

Recent sections

Fall 2026 · 1 section

Sep 9 – Dec 14

Section	Days & time	Location	Instructor
0001-LECClass #6754	Th · 6:00 – 8:30 PM	Ballentine Hall 101	Oscar Allain Lazo