PRODUCT AND BRAND MANAGEMENT

Catalog description

The purpose of this curse is to provide an overview of research in the Product and Brand Management domain, including its theoretical foundations, methods, and future research directions. The goal is to develop a deep understanding of the field and identify several interesting research questions that can form the basis of the research programs. The seminar on Product and Brand Management is interdisciplinary by definiti on; thus, the students will be exposed to theories from various fields.