MARKETING THEORY

Catalog description

This course aims to strengthen fundamental knowledge in marketing and its study. We will explore the history, development of marketing theory, as well as the conceptual and practical dimensions of this discipline and its strategy. Emphasis will be placed on a deep understanding of essential marketing theories, ensuring that students achieve intellectual mastery through critical analysis in the sciences of marketing. Additionally, students will be encouraged to engage in critical thinking, design, and theoretical construction through research. Throughout the course, students will have the opportunity to debate various theories and topics related to marketing.