MARKETING ANALYTICS

Catalog description

The new era of marketing requires an understanding of data. This course will provide you with an introduction to marketing analytics. You will study various tools for generating marketing insights from empirical data in areas such as segmentation, targeting and positioning, satisfaction management, customer lifecycle analysis, and product decision making. The course also provides you with skills you will need to perform vital day -to-day functions. At the end of the course, it aims to provide you with competencies in business analytics so that you can implement marketing decisions based on consumer trends.