PRINCIPLES OF GRAPHIC DESIGN

Catalog description

This introductory course covers the history, fundamental practices, concepts and process of what is graphics. The student will experience the use of the tools used in graphic design, styles, concepts, color theory, typography, the grid, terminology and applications. The student will have analytical and critical evaluations about graphic design and publicity in the market, its impact and importance. Emphasis will be given in the development and research to achieve effective visual communication. We will l earn the basis of ethical and legal aspects of advertisements, posters, announcements and others. The student will create simple compositions that will represent the phases of graphic design. In addition, it will demonstrate visual perception and graphic design skills based in the theory and techniques applied in the graphic industry.