COMM 390

STRATEGIC MEDIA PLANNING

Universidad Ana G. Méndez-Gurabo Campus · UGRD · Fall 2026

1 section

Catalog description

Theoretical and methodological foundations of strategic media planning in advertising are studied as well as the market and its components. Students will elaborate, with the guidance of the professor, a strategic media plan for advertising presenting at least one of the methodologies used for design, implementation a nd evaluation.

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Class #universidad_ana_g_mendez_gurabo-0065Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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