MEDIA, ADVERTISING AND SPORTS

Catalog description

Panoramic view of sport as a social phenomenon framed within the field of study of leisure time and recreation. Know their origins, their current, future characteristics and social impact. Understand its controversies and trends globally as well as its implications in international markets. Study of the system, for the promotion and marketing of sports programs, as well as related projects. Present and future considerations for the development of sports careers aligned to the current trends of sports entrepreneurship.