SPECIAL TOPICS IN MARKETING RESEARCH

Catalog description

In this course, doctoral students will delve into the advanced and contemporary trends of marketing research. The course adopts a unique approach where each semester highlights a particular emerging topic, thus reflecting the dynamic and ever-evolving nature of the marketing field. Throughout the course, topics ranging from the influence of artificial intelligence on marketing strategies to sustainability and green marketing, among others, are explored in depth. Doctoral students will not only gain a profound understanding of the underlying theories informing current marketing practices, but they will also develop practical a nd applicable skills in both professional and academic contexts.