DIGITAL BRAND MANAGEMENT

Catalog description

This course will introduce you to the fundamentals of brand management and the basics of digital strategies as they are practiced today by companies. This course explains the adaptation to consumer trends for value creation which involves understanding and catering to different consumer segments in the digital era. Marketing has seen the emergence of a shift from conventional to digital media, where the principles of consumer-driven marketing remain essentially the same. This course will discuss how the digital marketing programming is driven by a solid understanding of consumer segmentation and distinctive product benefits.