MARKETING ANALYTICS & OMNICHANNEL ADVERTISING

Catalog description

Technological advances have led to changes in expectations and methods of interaction between companies and consumers. This process of technological evolution has brought about an era of more skeptical consumers where traditional marketing campaigns does not achieve the expected effectiveness into organizations. In this course, you will examine omnichannel marketing strategies to improve the consumer experience by integrating all offline and online channels. In addition, the course integrates the role of digital analytics to analyze engagement and how data management improves outreach and understand consumer behavior in the digital age. Topics include the principles of Omnichannel Marketing, Understanding the Consumer Journey, social media, Mobile Devices, among others.