FUNDAMENTALS OF MARKETING

Catalog description

This course studies marketing as a business function and a social process, including the problems and policies of manufacturers, wholesalers, and retailers in the marketing of goods and services. It studies distribution channels, unfair competition, functions of commercial departments, market research and analysis applied to a global economy. Emphasis on the development of knowledge, skills and abilities of critical thinking and quantitative reasoning, through cooperative learning, oral presentations and case evaluations, which allow the student to contribute effectively in the processes of marketing, strategic planning and in the promotion and distr ibution of a product in a small business.