VISUAL COMMUNICATION STUDIO

Catalog description

This course focuses on the role of visual elements to enhance the effective communication of a message. Throughout the course, students will learn the fundamental principles of visual communication, as well as the impact of color, composition, typography, visual storytelling, and imagery to convey ideas and concepts effectively. H ow these elements contribute to strategic planning and the development of a strong brand identity and image will be explored. Students will evaluate case studies, locally and globally, to identify strengths and weaknesses in design decisions. By the end of the course, students will have developed designs and corporate identities for various sectors.