FRANCHISES, STRATEGIC ALLIANCES AND FAMILY BUSINESS

Catalog description

Developing creativity and innovation is key in order to make a company competitive. These skills require training to be used effectively. This course provides competencies on the development of new ideas and how to turn them into innovations that can be beneficial to the company. In addition to focusing on the creatio n of ideas, the course emphasizes the structure and protection of those ideas. The course stimulates and challenges the student's creativity to develop new types of business, make decisions and take risks. This course also seeks the development of entrepreneurial characteristics so that a student can convert the idea into a real opportunity.