ONLINE MARKETING AND SOCIAL MEDIA MANAGEMENT

Catalog description

This course studies the concepts of Social Media Management & Marketing regarding the Tourism Industry. It emphasizes in the use of fundamental content on social media platforms, as a form of results-oriented marketing. It focuses on the design and development of a social media plan (including their policies or guidelines) to promote important tourism-related organizations, such as the OMD. The course is developed through conferences, debates, case studies, reference analysis, practical exercises and creati on of original content, using social networks and other online resources in a practical and responsible way.