RESEARCH SEMINAR (CONSUMER BEHAVIOR)

Catalog description

The main objective of this doctoral seminar is to review the main theoretical perspectives and issues studied in consumer behavior research. Quantitative models realize the importance of behavioral constructs, and the study of consumer behavior has become increasingly rigorous, addressing and in some cases challenging the assumptions of quantitative modeling. In shor t, the goal of this course is to prepare the student to meaningfully combine both approaches. This course focuses on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledg e by developing testable hypotheses and theoretical perspectives that build on the current knowledge base. For each topic considered, a series of papers will be assigned.