SALES

Catalog description

The objective of the sales seminar course is to examine new and current approaches to implementing solutions for an effective sales force. The course will broaden the student's understanding of the scope and impact of sales management from both macro and micro perspectives. Through the course, the student will demonstrate an intellectual knowledge of the sales process, value creation and co -creation, customer relationship management (CRM), and the macro and micro -organizational factors that affect sales management. Students learn to apply the topics of discussion by discussing emerging theories through research proposals to present business solutions.