INTEGRATED MARKETING COMMUNICATION

Catalog description

This course focuses on the latest communication practices known as Integrated Marketing Communications (IMC). The course is designed to provide students with a deep and advanced understanding of the convergence and interaction of different communication and marketing disciplines in today's world. Through a multidisciplinary approach, this program will explore the most recent strategies, tools, and techniques that companies use to deliver cohesive and consistent messages at all touchpoints with their target audiences.