MARK 741

CUSTOMER RELATIONSHIP MANAGEMENT

Universidad Ana G. Méndez-Carolina Campus · UGRD · Fall 2026

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Marketing has evolved in recent years very quickly, today, the role of Customer Relationship Management or Customer Relationship Management / CRM in a Marketing strategy that has become a fundamental action for any company. Using CRM as a management model is a very important value to be able to differentiate yourself from competitors, by using the information provided by customers, in order to give them personalized attention, approaching them through the most appropriate channel and learning from each one of their interactions.

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Class #universidad_ana_g_mendez_carolin-2498Fall 2026UGRD3 credits
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