MARKETING INTEGRATED COMMUNICATION

Catalog description

This course studies the sole role that communication plays in achieving marketing objectives of an organization. Provides a comprehensive understanding of fundamental strategies, tools, and concepts to design, and implement successful communication approac hes and marketing campaigns. Topics include: nature of communication, promotional resources, such as: advertising, sales promotions, personal selling, public relations and/or publicity, direct and interactive marketing, including social media, the effects on society, attitudes, and differences in communication. Emphasis will be given to innovation and technological competencies.