MANAGEMENT IN THE SERVICE INDUSTRY

Catalog description

Service Science draws on solid research foundations in services marketing, management, and technology to focus on challenges and opportunities relevant to service innovation and compete through service(s). This emerging interdisciplinary field is substanti vely grounded in real, cross -functional issues of business and its theoretical roots lie in the business disciplines, engineering, technology, and the social sciences. Service research is a relatively young (by academic standards) and very dynamic cross -functional research area, with its deepest roots in marketing and management disciplines. While services research struggled for recognition in the 1980s, it has evolved over the last two decades to be a prominent field of its own. Today there is growing atte ntion worldwide to service research, including services marketing and management, service engineering, and service innovation. This seminar will provide students with a foundational understanding of services research, exposure to current and award -winning publications, and opportunities to learn about new, emerging research areas. Through the seminar, I hope that students will catch the excitement of the field and see opportunities for their development as researchers.