SERVICE MANAGEMENT STRATEGY

Catalog description

Service companies are becoming more valuable every day, as the economy in many countries is moving from manufacturing to a service economy. This course contributes to the development of management strategies that make the service a competitive advantage in organizations. In this course the student explores the dimensions of the service and the importance of customer satisfaction for business growth. The course highlights the value of a service culture and the active role of the human resource as a service p rovider. This course also looks at the service concept and competitive strategy, and managing service operations.