INTRODUCTION TO LUXURY AND BUSINESS DYNAMICS

Catalog description

This course is offered as an introduction to the fundamental issues involved in the Luxury Hospitality Sector. It is focused on delivering exceptional personal service and creating memorable experiences for its clients and guests. Case studies will be used to explore current trends including boutique hotels, luxury travel cruises, spas, gastronomy wines and spirits, linking theory with real world problems and solutions, and multidimensional teaching strategies to encourage the competences of critical thinking, communication, technology and innovation. This approach challenges students to identify the issues central to complex management problems, understand the structure of the sector, and harness those resources to solve problems in the workplace developing the ethics, diversity, and in formation skills competencies. Emphasis is placed on management of fine dining, personal luxury goods, yachts, private jets, automobiles and other brand service industries. Instructi on is primarily textbook driven with accompanied online lectures and online classroom weekly discussions.