HEALTH MANAGEMENT AND MARKETING

Catalog description

In this course students learn about the main concepts and skills required for dental office management, including the management of human, physical, financial, technological, and scientific resources. Students apply practice management skills that include buying inputs, setting costs, determining wages, setting prices, selling services, promoting profitability, and meeting the requirements of health -related control bodies, insurance and taxes. The marketing aspect of the course addresses topics such as the promotion and communication of the services offered amid the complexities driven by globalization, social networks, and other changes and new challenges.