Strategic Communication in Public Health Leadership

Catalog description

This course prepares students to become public health leaders who understand their critical role as strategic communicators and skilled facilitators of shared decision-making. Students will examine the science of communication, the dynamics of interagency messaging, and the processes of negotiation and consensus-building. Emphasis is placed on the leader's responsibility to shape public discourse, influence policy, and ensure that messages are effectively crafted and delivered to resonate with diverse audiences - from internal staff to community members and policymakers.