Social Marketing

Catalog description

This skills-based course examines the application of marketing principles to social and public health problems. Basic and advanced social marketing principles and methods are explored, and a framework for carrying out social marketing is provided. The course covers the features, components, process and methodology of social marketing, and has a focus on real word applications. Skills building exercises are incorporated as both in-class and outside homework assignments. Exam(s) assess student knowledge and application of social marketing principles and elements. Students are required to prepare brief presentations throughout the semester that demonstrate understanding and application of course material. A final project is designed to apply and integrate material from the entire class.