Social Media and Online Marketing

Catalog description

In this course, students will learn how to design and implement an effective online and social media marketing campaign. Using a mix of theoretical frameworks, case studies, and practical exercises, students will learn how to strategically leverage online and social media platforms to achieve marketing goals. This course will cover various topics, including search engine optimization, social media listening, organic marketing, user-generated content, and online analytics. This course will also touch upon the unique ethical and societal considerations that arise from these online platforms.