New Product Development

Catalog description

This course teaches students the fundamentals of new product development. Students learn to identify unmet consumer needs, develop rich consumer insights, ideate meaningful consumer solutions, build and test product concepts and create and commercialize new products and services. The class is a mixture of lectures, activities and projects that give students the opportunity to work directly with brands to solve real consumer unmet needs. Students will also take a novel new product or service idea through the entire new product development process, ending with presenting their ideas to local professionals. The course will also provide an understanding of how new product design can improve environmental implications in a given product segment, how to boost customer satisfaction and improved health and wellness outcomes through innovation and how to increase equity through access to new customer solutions.