Digital Communication Strategy

Catalog description

How do you connect with your audience and write for digital channels? This course focuses on effective writing practices for a social media environment. You will learn how to strategically structure and write content that delivers your messaging while engaging your audiences by thinking about what a reader needs and wants. Businesses leverage digital channels such as search engines, social media, and websites to connect with current and prospective customers. In this course, we will look at ways companies communicate across channels and gage the messaging strategy effectiveness for its brands. Ultimately, we will explore how these tools fit into a company's traditional integrated communication strategy.