Digital Marketing Principles and Strategy

Catalog description

This project-based introductory digital marketing course will provide students with an understanding of how goals, audience, and metrics define a strategic approach to online communication. Students will also be exposed to topics such as how specific channels, platforms, and tactics are used to achieve that strategy, and the key components of planning and creating an effective inbound strategy to reach an organization’s audience. Aside from being introduced to the principles of digital marketing, they are also coached in presentation skills.