Public Relations Principles and Strategy

Catalog description

This project-based introductory public relations course provides students with an understanding of the role of public relations between various entities, such as corporations, nonprofits, or governmental agencies, and different audiences or publics. Students will learn a brief history of the field; a high-level view of fundamental theories to the practice; an overview of public relations tactics; components of a public relations campaign, including research; and real-world examples of PR campaigns and events. Aside from being introduced to the principles of public relations, they are also coached in presentation skills.