MDES 3460

Media Planning and Buying

Tulane University of Louisiana · UGRD · Fall 2026

1 section

Catalog description

This course is designed to introduce students to the basic concepts, strategies, tactics and procedures of media planning and buying. Course topics will include how to evaluate and decide where and when to buy and place advertisements to achieve an organization or clients’ marketing, advertising and media objectives.

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Current meeting, instructor, credit, and enrollment details

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Class #tulane_louisiana-8028Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

Class numbers and section codes come from the registrar.

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