Health Market Analysis

Catalog description

This course provides a comprehensive introduction to health market analysis, emphasizing strategic planning and market research to inform data-driven decision-making and operational improvement. Students will explore key topics such as market definition, segmentation, branding, and customer loyalty, alongside advanced strategies for product development, network growth, and organizational consolidation. Through environmental scanning, competitor analysis, and forecasting, students will gain insight into the evolving U.S. healthcare landscape and its challenges. Practical applications include analyzing cases and developing actionable market development strategies tailored to integrated healthcare delivery systems.