Global Strategy & Competition

Catalog description

This course focuses on two main objectives: (1) understanding the patterns of global competition in a given industry, the forces pushing toward globalization, how they affect the players, and the factors underpinning the success of global competitors in the industry; and (2) examining the ways to design a strategy for competing efficiently in global markets, how to redesign the value chain of the firm across the globe, and how to successfully enter foreign markets. Although “global” in design, methods and concepts taught, the course will have a “European touch” (textbook, cases selected and lectures dedicated to Europe).