Managing Innovation

Catalog description

This course provides experienced executives with practice-oriented, powerful analytical frameworks for better managing their company’s innovation process and increasing its success rate of bringing innovations to market. “Managing innovation” means creating effective internal processes to sense innovation trends, to invest in the “right” portfolio of innovation projects, and to better understand the factors causing innovations to succeed or fail in the market. How can companies sense future innovations and shape these innovation opportunities to their advantage? Which projects should we invest in to create a portfolio that balances our company’s needs for both short-term profits and long-term growth? What implications do disruptive technologies have for our company and its industry? How likely is an innovation to restructure the basis of competition in our industry and threaten our current competitive advantage?