Global Strategy

Catalog description

This course provides a basis for understanding the international business environment and the mode of entry to foreign markets. The course is organized around three major topics: (1) The differences in the business environment across nations from a social, cultural, and political perspective as well as the effect of the business context on managerial decisions, (2) The methodology to select foreign markets for a firm’s expansion, and (3) Foreign market entry strategies and management implications for operating overseas.