Visual Communication & Advocacy

Catalog description

This course explores graphic design as a tool for communicating information and advocating for various purposes, in both print and digital forms. Students will gain skills in Adobe Creative Cloud programs including Illustrator, In Design, and Photoshop. The course will cover topics such as visual analysis and design research methods, informational hierarchy and typographic layout, and how to effectively apply design principles to create impactful visual communication and elicit a meaningful audience response. Coursework will be largely project based, with lectures, demos, group critique, and in-class lab time included.