Packaging Design

Catalog description

This studio course guides students in a methodical design process to create packaging for a brand that is effective in both retail and e-commerce contexts. Students will progress from concept development to final production, ensuring that each design decision aligns with the brand's positioning. The course includes hands-on work with 3D prototypes, along with developing a systematic hierarchy for typography and imagery. Students will present and justify their design choices, demonstrating how their design decisions enhance the brand's goals.