Cases in Sports Management

Catalog description

In this case-based, highly experiential course. Students simultaneously learn best practices from the world’s leading sports organizations while participating in a real-time client consulting engagement. The global sports industry is diverse, multidisciplinary, and expanding rapidly. Cases in Sports Management covers a range of professional sports scenarios. From strategy planning for a community hockey club to tracking the history of the National Football League’s evolving business model, this course covers all major business disciplines and touches nearly every type of sport in a diverse set of geographical locations. As students gain knowledge through class discussion and rigorous case analysis, they will concurrently form groups to tackle real-world business problems with an actual client in the sports industry. Topics covered include: product innovation; price “bundling”; crisis management; growth strategy; business model development; data analytics and implementation; and much more. Lectures are purposely kept to a minimum in this highly interactive class to make room for extensive in-class discussion, activities, and a variety of guest lectures.